Author Peter Cook

If you like this article you will love my new book 'Punk Rock People Management - A no-nonsense guide to hiring, inspiring and firing staff' - available for FREE to Executive Secretary Readers via http://www.academy-of-rock.co.uk/Punk-Rock-HR Peter Cook leads The Academy of Rock and Human Dynamics - innovation management consultancy, blending leading ideas from the world's business schools with the power of music. He has delivered keynotes and masterclasses to some of the world's top businesses. Author of 'Best Practice Creativity', 'Sex, Leadership and Rock'n'Roll' and 'Punk Rock People Management', acclaimed by Professor Charles Handy and Tom Peters. Peter has appeared on BBC One TV, BBC Radio 4 and Radio 2 with his ideas. Clients include Johnson & Johnson, Pfizer, the Royal College of Physicians, BT, GSK, CIPD, the United Nations and Imperial College London