An Open Letter to the World’s CEOs on Administrative Professionals Day

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There is a quiet revolution going on in offices across the world and it is coming from the most unlikely of employees.

Last year, the American Society of Administrative Professionals conducted   research across its 50,000 members which categorically proved that since the recession and the cull of many middle management jobs across the world, Assistants have stepped up to take on those roles and become the new middle management.

Administrative Professionals make up a fifth of the world’s working population and are 98% female. That’s over 1 billion women worldwide, working in a profession that is largely misunderstood & trivialized as a purely subservient role.

But let me give you the inside track – the most successful businesses understand how to use their Assistants as strategic business partners.  The days of Assistants typing, answering phones and doing gentle diary management are long gone. These days they are more likely to be found knee deep in project management, strategic research, reports & financial forecasts.

Increasingly, Executives are freeing up their time by utilizing their Assistants to fill the gaps where their weaknesses lie – allowing them time and space to get on with the things they are best at. Just think of the implications this has for increasing bottom line performance.

Last year, as Global Brand Ambassador for the International Year of the Secretary and Assistant, I spoke at 173 events in 26 countries. Assistants across the globe understand that the role has changed beyond recognition. But often their businesses and their mangers don’t understand how to use them to their full potential.

Assistants should be employed by their businesses to ensure that their Executives are as efficient and productive as they can possibly be. Used properly, they are the backbone of our companies but all too often they are underestimated and seen as offering  just ‘tea and typing’.

In the U.S. one woman in New York is leading the call to get the Assistants of America to speak up and change the perception of the role within their companies.

To coincide with Administrative Professionals Week, Bonnie Low-Kramen, former Executive Assistant to Oscar-winner Olympia Dukakis for 25 years, co-founder and former president of New York Celebrity Assistants, and author of “Be the Ultimate Assistant,” has launched an initiative to encourage Assistants to forge more positive and productive communication between Assistants and their Managers. She is aiming to recruit one million Assistants before Labor Day and they are signing up to her ‘Speak Up Pledge‘ in their thousands. Her message has clearly touched a nerve in America but this is not just an American issue. It is a global conversation that needs to be had.

One thing is clear – there has never been a more exciting time to be an Assistant. The role has changed beyond all recognition. But this needs to filter up to the Executives.

The economic implications of a change in mindset from the world’s CEOs around how to maximize the contribution of our Assistants cannot be underestimated.

This Administrative Professionals Day, I would urge you to look at how you are utilizing your Assistant.

Are you ready to join the evolution?

Lucy

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About Author

Lucy Brazier

Lucy Brazier is one of the world’s leading authorities on the administrative profession. As CEO of Marcham Publishing, specialist publishers of Executive Secretary Magazine, Lucy’s passion is for the Assistant role to be truly recognised as a career and not just a job. With access to the most forward-thinking, passionate and knowledgeable trainers and administrative business leaders in the world, as well as personally meeting and speaking to literally thousands of Assistants over the last nine years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day to day basis are second to none. For full list of speaking topics or for further enquiries please contact Matthew Want at [email protected] or visit http://executivesecretary.com/lucy-brazier/

1 Comment

  1. Great article. I do not know how many times some particular person at work has said to me “why don’t you find another Job, you are too smart to JUST be an admin”.
    Wow, that just proves that some people still think admins are the doormats with low IQ’s (ANYONE can do the Job) and as you said “trivialized as a purely subservient role”. I personally find it offensive when I hear that as they evidently do not understand what a wealth or skills and knowledge are needed to do the Job in today’s world. It’s our Job to change the perception!

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