Lucy Brazier

The Modern Day Assistant as a Strategic Business Partner

The role of the Executive Support has changed forever! Are you ready to embrace that change and fulfil your potential?

  • VENICE: 10 & 11 June
  • TORONTO: 20 & 21 June
  • CHICAGO: 25 & 26 June
  • SINGAPORE: 1 & 2 July
  • WELLINGTON: 4 & 5 July 
  • SYDNEY: 15 July
  • WASHINGTON DC: 23 & 24 July
  • LONDON: 12 & 13 September
  • JOHANNESBURG: 11 & 12 October
  • DUBAI: 14 & 15 October

ALSO AVAILABLE IN HOUSE! Anywhere in the world!

Learn, Network & Thrive in your Administrative Career! 

Since the recession began eight years ago, the role of the Assistant has changed beyond recognition. There has never been a more confusing time to be an Assistant because the responsibilities have developed so fast.

Two years ago, the American Society of Administrative Professionals proved beyond doubt that Assistants are the new middle management. In order to take advantage of the new breed of Assistant, both companies and the Assistants themselves need to understand that the role has been reinvented. 

In this Masterclass, Lucy Brazier looks at the role past, present and future to explain why it has developed how it has. She explores the opportunities that this creates for you to become a true Business Partner to your Executive including developing the partnership, establishing the ground rules, communication, adapting to style & maintaining a great partnership.

Why should  you attend this course?

This course will train Assistants in the new skill sets necessary to ensure businesses are getting the best from their support.

The two days of learning contained in this course will be transformative for both the Assistant and the Executive. The economic implications of investing in training to maximise your contribution as an Assistant cannot be underestimated. After years of cutting back, smart companies can boost their productivity by arming their executives with a highly skilled assistant; an asset which drops directly to a company's bottom line.


  • Become a stronger, more effective and influential Assistant
  • Understand the role and how you can add value to your Executive and your business
  • Enhance your communication skills, understand body language & explore emotional intelligence
  • Learn how to build a powerful business partnership
  • Increase your productivity 
  • Master the art of managing more than one Executive
  • Explore processes for problem-solving, decision-making & project management
  • Learn to deal with multitasking, stress and overwhelm


"I was extremely impressed with this course and highly recommend administrative assistants and managers take it. Lucy Brazier is an excellent trainer." Kathy Cortez, Infectious Diseases Society of America, USA delegate May 2017

"It was time well spent. I can honestly say I gained some very good information to apply for my talk with my manager. Great tips to move forward!" Betty Smith, MITRE, USA delegate May 2017

"It gives me a different view of how important my role is in the company" Linda Chan, MITRE, USA delegate May 2017

"I really like how Lucy gives value to the role of the Executive Assistant I think that in a lot of ways Executives still don't understand the true value and potential of their Assistants and how it relates to the bottom line". USA delegate May 2017

"The last 2 days myself and EA's from across Europe have attended The Modern Day Assistant as Strategic Business partner training with the most wonderful Lucy Brazier who has taught us how to transition and advance within our roles, providing us with so much knowledge and guidance for us as assistants. I have come out feeling inspired, confident, and have learnt so much about myself as an assistant and the path I want to take to help me transition and grow. Can't wait to implement my learnings and I'm looking forward to the journey! Thanks for everything you do Lucy You rock and I appreciate you so much!"  Sadia McCullough, Workiva, London delegate June 2017

"It was one of the most productive and inspiring course I have been on! It has certainly given me food for thought on where my career is going as a Personal Assistant! Lucy is an incredible trainer and somehow managed to cover all of the topics within the two days and really listened to what we had to say; she made the course really fun and made us think outside of the box! If you want to take the next step in your career or in need of inspiration and motivation; this is the course for you! Looking forward to having the conversation with my manager to begin the next step of my career!"  Kallie Hallai, CDC Group PLC, London Delegate June 2017

For more information and booking enquiries please email Christian Russell: [email protected]



Introduction & course objectives

Let us give you the inside track - the most successful businesses understand how to use their Assistants as strategic business partners.  The days of Assistants typing, answering phones and doing gentle diary management are long gone. These days they are more likely to be found knee deep in project management, strategic research, reports & financial forecasts. 

Increasingly, Executives are freeing up their time by utilising their Assistants to fill the gaps where their weaknesses lie - allowing them time and space to get on with the things they are best at. Just think of the implications this has for increasing bottom line performance. 

The Modern Day Assistant as a strategic Business Partner:

Why has the Assistant role changed and how?

The role past, present and future to explain why it has developed how it has. Lucy explores the opportunities that this creates for you to become a true Business Partner to your Executive including developing the partnership, setting the ground rules, communication, adapting to style & maintaining a great partnership.

Strategically managing relationships & the expectations of your stakeholders:

Executive and Administrative Assistants hold a unique position within their companies which allows them to participate in true cross-company collaboration in a way that almost no other job role does. So why do most administrative professionals continue to operate in silos when collaboration is so good for business? Could it be that this is because we are confused between collaboration and teamwork? The two are not only very different skill sets but are not in any way interchangeable.

Managing more than one Executive:

In the new role, most Assistants are managing at least two people. It challenging enough to work well with ONE Executive, but if you're working for two - or MORE - the challenge is stressful at best. Are you dealing with two or more workloads, managing multiple communications and schedules, multiple projects and more? This session will explore practical tips for productivity and time management that will ensure that you can prioritise, juggle and support your numerous Executives effectively and without stress.

Communication - the Assistant's key to advancement:

Communication is key and essential to any role, especially within the role of an assistant. It is crucial that you have strong communication with your manager, to help build a stronger and more reliable working relationship. With the skills from this session, you will be able to go back to your office and communicate more effectively not just with your manager, but other work colleagues as well. In time, you will see how it will help you to save time and build self-confidence within your role.

We will explore how success as an assistant begins with an understanding of yourself. During the session, we will look at, the Belbin Psychometric testing exercise to explore strengths, weaknesses and where you fit into your team, Johari Window -- opportunities from self-awareness, your beliefs, values and behaviours, your Inner Voice, how body language can make a difference and how important communication is.

We will cover:

  • Body Language & Voice
  • Listening Skills
  • Assistants as Connectors
  • Productive Office Relationships
  • Problem Solving
  • Emotional Intelligence
  • Different workstyles - flexible communication for different personality types
  • Taking control without taking over
  • Ongoing communication with your Executive

Building a Powerful Business Partnership with your Executive:

The relationship between an Assistant and their Executives is absolutely crucial to a company’s success but with the average age that most Managers get training sitting at 42, many Executives have never had training in how to manage their Assistants. It therefore falls to the Assistant to train their Executives how to use their skills to best advantage themselves and the company.

In this session we will explore:

  • Why influential leadership skills are crucial to the role of an Assistant
  • Strategically managing your Executive(s) and Key Stakeholders
  • Developing the business partnership with your Executive
  • Proactive vs Reactive Support
  • Making the transition from support to strategic business partner.


Introduction and review

Day two is the practical day of the course. Having spent day one looking at a change in mindset and positioning the Assistant as a strategic business partner, day two looks at the practical productivity, decision making and project management skills you will need to do this.


The Assistant's role is to ensure that their Executive(s) are as effective as they can possibly be. In order to do this, their own productivity and systems must be operating at the highest levels of efficiently. In this session we will look at systems and procedures including:

  • setting boundaries
  • email
  • diary management
  • the myth of multitasking
  • managing more than one executive
  • procrastination 
  • time management.

Decision Making & Problem solving 

Practical Session

With the changes to the role, many assistants are taking on more supervisory roles: Executives can help empower their assistants by making it clear that the assistant has real authority. The message the executive should convey is, “I trust this person to represent me and make decisions.”

This session will visit some classic decision making and problem solving processes to ensure the Assistant has confidence to look at all the options and weigh up the alternatives.

Introduction to Project Management

Practical Session

Project Management seems to be overtaking the Executive Assistant’s world these day. Whether or not your company calls it “Project Management” and deliberately applies its terminology and principles doesn’t matter; the reality is that Project Management is now part of every Assistant’s working life.

We'll look at:

  • The difference between routine work and a project 
  • Managing stakeholders and their expectations
  • Understanding how to prepare for and plan a project 
  • Understanding how to monitor a project 
  • Understanding the purpose and ways of evaluating a project 

and then we will organise an event from start to finish using the techniques we have used to determine ROI and manage the project from a budget.

Stress - Getting Out of Overwhelm

And finally, we will talk about how you achieve all of this without blowing a fuse. 

  • Why is managing your stress important?
  • What are the signs?
  • Work:Life Balance
  • How to avoid burnout

To find out more about future dates, locations and in-house options, please email Christian Russell: [email protected] now and discover how you can become a Strategic Business Partner to your Executive.

"Lucy Brazier is powerful. Through her presentations, Lucy empowers administrative professionals throughout the world. Lucy is in touch with the profession. She knows the trials and tribulations, and offers good solutions. She understands the goals and aspirations, and shows us how to get there. Lucy is a dynamic and inspirational leader." Marina Higdon, AZ-NM Branch Director, International Association of Administrative Professionals (IAAP)

'At very senior levels, the return on investment from a skilled assistant can be substantial. Consider a senior executive whose total compensation package is $1 million annually, who works with an assistant who earns $80,000. For the organization to break even, the assistant must make the executive 8% more productive than he or she would be working solo—for instance, the assistant needs to save the executive roughly five hours in a 60-hour workweek. In reality, good assistants save their bosses much more than that. They ensure that meetings begin on time with prep material delivered in advance. They optimize travel schedules and enable remote decision making, keeping projects on track. And they filter the distractions that can turn a manager into a reactive type who spends all day answering e-mail instead of a leader who proactively sets the organization’s agenda. As Robert Pozen writes in this issue: A top-notch assistant “is crucial to being productive.”'

Melba J. Duncan, The Case for Executive Assistants, Harvard Business Review, May 2011

Want to know more? Interested in having Lucy Brazier deliver training to your team at your office? For any questions, please contact:

Christian Russell
[email protected]
+44 (0)1932 560974

Executive Secretary Magazine
Marcham Publishing
17 Wood Road, Shepperton, TW17 0DH, UK
+ 44 (0)1932 560 974
VAT Number: 207 7029 22