International Speaker, Workshop Facilitator, Author, Storyteller, Time Management Coach

Anel Martin is an award winning former assistant with 15 years’ experience in the corporate world. She has been training assistants since 2009 and is a published author. She is well known for her fresh and dynamic approach and her ability to help employees understand the changing landscape of business and what will be required from them to stay relevant in the future. She held both CAP-OM and CMOP industry certifications and has a Business Management Diploma.

Anel studied Drama which makes her uniquely positioned to work with clients on body language, voice, confidence and presentation skills. This also makes her fun to watch. She has worked with groups as large as 300 from 24 different countries and truly has a global view of the profession, she has been exposed to delegates from all over the world, different accents, backgrounds and industries.

Anel has also worked with several premium companies across the globe for in-house training interventions and performance coaching namely SAP North America, Exxaro, MTN, Sanlam, Oppenheimer Group, Telkom South Africa and Discovery. She is a qualified Results Based Coach and she is passionate about helping her clients create better lives and careers.

Anel will be speaking at Executive Secretary LIVE in Johannesburg, 28-29 February and Wellington, 28-29 August 2020. For further information and to book, visit

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Anel Martin
  • Anel Martin enthusiastically took up the role of master of ceremonies, for a two day launch of the Female Leadership Development programme I am leading, within a large telecommunications company. The delegates were made up of a variety of women from across the business unit, from specialists to executives, chiefs and board members.

    Anel was flexible, calm and adaptable which is what is  necessary during events such as these. She was always professional, in her actions, words and attire.

    Anel took her role earnestly and was absolutely fantastic. She spoke very clearly, had a sense of authority and command, the delegates were eager to hear from her. The audience could easily relate to her, her anecdotes and her humour. It was demonstrated that she had experience in this field, as she was easily able to manage last minute changes in agenda and the dreaded afternoon slump generally experienced by delegates after lunch, with a quick game, joke or activity.

    During the event, we experienced a power outage which required a very large delay in proceedings. Anel took this in her stride, quickly made sure to communicate with the delegates and assist in identifying a way in which to juggle a full schedule, moving some agenda items around without losing the flow of the event. Having a calm and clear headed coordinator assisted in ensuring the delay was handled as quickly and efficiently as possible.

    In summary, Anel is a knowledgeable and experienced speaker and would add value to events hosted in the future. It was an absolute pleasure working with her on such an important event.

    - Samantha Cammarata - Human Resources, Telkom SA -

  • Anel Martin provided the keynote for our annual Administrative Professionals Day training and development event. As a former personal assistant, we were so excited to be hearing her first hand perspective on the important challenges facing our industry, including information on how to navigate the latest tech and IT trends and tools needed to embrace rapid change. Her approach to tackling these important topics came with good humor along with great information on addressing the major factors of our industry trends. She focused on how to succeed in the new digital economy and skills for surviving beyond the rise of AI. Anel added value to our group event and I would highly recommend her for your administrative event.

    - SAP North America Admin Group -

  • Anel Martin was the keynote speaker at the 2017 Exxaro Office Professionals’ Seminar and she was outstanding.  She used the topic we gave her and with her background knowledge as an Assistant, she gave practical advice that was well-researched and delivered with flair.  Her presentations are not boring bullet-form presentations and you cannot wait to see what happens on the next slide.  Anél is a vibrant, interesting speaker with a wealth of knowledge.  I can highly recommend her for any speaking engagement.

    - Esmé van der Merwe - Executive Assistant to the CEO Exxaro -

  • Anel captivates from her first words with her charmingly warm South African accent. Then she delivers the goods in spades. Anel’s presentations are content-rich, very funny, and ring with the truth that comes from been there/done that experience.

    - Bonnie Low-Kramen - Author of “Be the Ultimate Assistant” and International Speaker -

Booking Information

Booking Anel Martin for your event is easy. Here is the information you need to know:


Anel Martin is based in Dubai and travels on a South African passport.  Please allow time to obtain visa for your country, where necessary.  Anel has a 10 year US visa.


Call our office number on +44 1932 560974 with any queries or to book.

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Contact Information

For more information, a quote or to book Anel Martin, please use the contact form or the contact information below.

[email protected]

+ 44 (0) 1932 560974