International speaker, Chairman World Administrators Summit Advisory Council, author, world authority on the Administrative Profession

Eth worked for over 30 years as a personal assistant and held roles in New Zealand, the United Kingdom, Bermuda and Australia. For the last 13 years she has managed her own professional development consultancy in New Zealand, Enderby Associates Ltd. She worked specifically with administrative professionals, supporting them to achieve national qualifications in New Zealand in Business Administration and First Line Management and to enhance their career opportunities.

Eth has a passion for the administrative profession and its value in the workplace, she is a Life Member and past National President of the Association of Administrative Professionals New Zealand Inc (AAPNZ).  Eth has spoken in 12 countries to administrative professionals on; valuing themselves so others value them, taking responsibility for their own professional development and career pathways, the value of the administrative profession and most recently the outcomes of the 2018 10th World Administrators Summit (WASummit).

On the Queen’s Birthday in New Zealand on June 4th 2018, Eth received the honour of Member of the New Zealand Order of Merit (MNZM) for her services to the administrative profession and their professional development.

In October 2018 Eth, as current Chairman of the World Administrators’ Summit Advisory Council, worked with an international team to arrange the 10th WASummit in Frankfurt Germany, October 2018. She led and chaired this forum of 41 Delegates from 22 countries who reached credible outcomes on topics of value to all administrative professionals internationally. She will hold this position until the 11th WASummit which is to be held in Wellington, New Zealand in 2020.

Inspirational Advancement, Professional Development & Career Pathways What Happened at the 10th World Administrators Summit - 24/25 October 2018
Eth Lloyd
  • I heard Eth Lloyd’s presentation at the Executive Secretary LIVE event in Auckland in 2017. She is an expert and passionate advocate in the field of professional development for administrative professionals. She speaks with conviction and from the heart. Eth shared her personal journey and took everyone in the room along with her. She has a calm, understated manner which earns the audience’s respect and attention. Her opening address to the World Administrators Summit in 2018 allowed a little more of her personality to shine through and set the tone for what was an incredibly productive event. I have been fortunate to hear Eth present on a number of occasions; her authenticity always creates a comforting atmposphere for her message to be absorbed by the audience.

    - Alison McKessar, AAPNZ National President, Wellington New Zealand -

  • As a former Executive Assistant, we were so excited to be hearing Eth’s first hand perspective on the history of the role and also important challenges facing our role, including information on how to navigate the latest tech and IT trends and tools needed to embrace the rapid change in our role.  Her approach to tackling these important topics came with great information and experience on how to address them.  She focused on how to succeed in the new digital economy and skills for surviving beyond the rise of AI. That learning is so important for the Executive Assistant and we must never stop.  We are so lucky to have Eth Lloyd, whose passion for the Executive Assistant role is so strong and we all look up to her as a leader.

    Eth added great value to our group event and I would highly recommend her for your administrative event.

    - Colette Walsh, SAP North America Core Admin Group -

  • Mrs. Lloyd is an engaging and motivational speaker. She understands our industry and customizes her engagement towards the event. It allows the audience to draw parallels to their own profession. The audience loved her. She was a true professional and made a real impact on our event … It was a pleasure to work with her. We would love to work with Mrs. Lloyd again and will recommend her highly to others, whom might be looking for a qualified speaker.

    - Monika Bercher-Pettersen, IMA Norway Fall Committee 2018 -

  • Eth is a simple, natural person with a passion for the job and a true ambassador of our profession.  She is the first English speaking presenter I have invited to IMA France. I cannot thank her enough for gently convincing, reassuring French assistants of the importance of our profession, and that language will never be a barrier to our personal development. Thank you, Eth.

    - Lizzie Jean-Nandjui National Chairman, IMA France -

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Eth will be travelling from New Zealand.

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