International motivational trainer, workshop creator/facilitator, conference speaker, conference chair

Sue France passionately helps Assistants from all sectors and all levels. Sue is a renowned international motivational trainer and creator of the ‘Workation’ learning experience and helps Assistants future proof their role. She has authored 2 best-selling, award-winning books: “The Definitive Executive Assistant & Managerial Handbook” and “The Definitive Personal Assistant & Secretarial Handbook”.

Sue worked as an Assistant for 30 years & was awarded The UK Times/DHL PA of the Year. After earning a post-graduate diploma in Human Resource Management, Sue was promoted to UK Training Manager for a global firm where she had her own Assistant and responsible for the development of 600 Assistants.  She started her own company – ‘Sue France Training’ in 2009 and has worked in 35 countries with thousands of Assistants.

She is a Neuro Linguistic programming Master Practitioner; Certified TetraMap® Behavioural practitioner; qualified Learning & Development practitioner; Certified Coach; an active Fellow of the Chartered Institute of Personnel & Development and Fellow of the Institute of Administrative Management. Sue is a neuroscience enthusiast and translates her findings to help Assistants to understand themselves and others better.

Sue is available for creating and leading bespoke workshops, coaching, chairing/facilitating events and speaking at conferences.

Neuroscience and maximising your brain for excellence Networking to your advantage Advanced Communication skills with Neuroscience Managing your workflow Future proofing your role Advanced Agile Assistant - One Day Master Class Workshop The Definitive Professional Assistant - One Day Master Class Workshop The Definitive Professional Assistant - Three Day Master Class Workshop THE WORKATION: 5 DAY / 4 NIGHT RESIDENTIAL TRAINING
Sue France
  • One of my favourite people I look forward to working with is Sue France. Her training program is a remarkably complete package. Her training content is solid in substance and her instructional delivery is powerful, faultless and inspirational to everyone. If you are looking for substantial and effective PA training that is fluff free and backed by real solid experience – Sue France is the first person you should look up.

    - Michael Tow, Managing Director, The Global Business Exchange, Singapore -

  • I enjoyed the whole session, working in groups, advice, valuable things I learned today.  I loved it all – Amazing !!!  This is a very good workshop for personal assistants. This was the day where I learned more than I did in years of work. All of the fabulous advice and techniques will help me to get better in what I do. Thank you Sue!

    - Ivana Garic, Principal’s Assistant at International School of Belgrade and After School Activities Coordinator -

  • I met Sue at the annual conference of the European management assistants’ association (EUMA – now International Management Assistants – IMA), where she gave a keynote talk on “Neuroscience – maximize your brain for excellence.” Seeing her live after having read her book “The Definitive Personal Assistant & Secretarial Handbook” and several of her articles published in Executive Secretary Magazine was such a wonderful experience! She knows very well the training needs of the current EA/PAs, so her presentation was highly engaging and up-to-date. I would love to see her talk again!

    - Andrea Macarie, Senior EA, Telefónica R&D -

  • Following an intense Workation week with Sue France, I am pleased to say that I went back to my job with some new resolutions, and a better understanding of different communication styles and behaviours. Sue France provides a clear picture of the position of “Assistant” in today’s business world. She gives valuable advice, and with a positive look on this role, she knows how to promote it for the benefit of each member of the organisation. Sue is also very interested in the discovery and sharing of others’ experiences, and I highly recommend getting to know her as it is a wonderful opportunity for every assistant wanting to foster his/her self-development.

    - Maryse Muzenga Malik, International Committee of the Red Cross, Mali -

  • I met Sue at the EA/PA Asia Summit in Singapore. She was both the Chairperson and Speaker for this event. When I spoke to Sue I could tell that she possessed a great deal of knowledge and passion towards helping other Executives. Sue has a very natural way of delivery, which kept the audience engaged throughout the two days. As she spoke I could see the eyes of the participants light up. Sue would also give all the participants her time whenever they had to ask her any questions or discuss any problems. Sue also has a very honest, kind and down to earth nature which makes it very easy for people of all ages and cultures to approach her. She is definitely the expert in this field and it was an honour meeting her at the conference. I highly recommend Sue for training, coaching and speaking at future events.

    - Bhali Gill, Singapore -

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+ 44 (0) 1932 560974