The Future of Your Job Search

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Brenda Bernstein’s top tips for processes and programs to consider in a job search

 Have you ever wondered what trends are afoot in employment and job search, and how they might apply to you or your connections? Here are some of the top things you should be considering as you or people you know set out on a career search.

Artificial Intelligence (AI), Machine Learning & Other Technology

1. The role of technology in the hiring process

ATS (Applicant Tracking Software) systems are no longer the secret of big corporations. When it’s time to engage in a job search, make sure you have a keyword-optimized resume.

2. It’s likely that more platforms will emerge for job seekers to test keywords in resumes

Right now, jobscan.co is the most trusted platform for checking whether you have the right keywords in your resume. Watch out for scammers who might promise magic and not deliver.

3. One size resume does not fit all

You must adjust your resume for each application to improve keyword density and alignment to the specific target position.

4. Issues of privacy and bias have arisen with the use of AI

You might have these concerns. They are starting to be addressed, so let’s hope they will become less worrisome in the future.

Social Branding & Sourcing

1. Young professionals are ditching the resume

If you are a younger professional, you might be looking for a way to apply to jobs solely through social media. While you might in rare cases succeed, resumes are usually still requested.

2. LinkedIn is King

Creating a strong presence on LinkedIn will increase your visibility and give you a leg up on the competition. The power of the platform simply can’t be ignored – even by older job seekers, who are increasingly embracing LinkedIn. Of course, LinkedIn is always changing. One resource for the latest LinkedIn tips is the upcoming 14th edition of How to Write a KILLER LinkedIn Profile.

3. LinkedIn is a prime place to nurture connections and network with alumni

Don’t miss out on the tools LinkedIn provides to leverage your alumni networks. Students especially are finding value in using alumni networks on LinkedIn.

4. Facebook and Instagram are used by recruiters

Don’t discount these channels.

5. Posts and interactions on social media are more important than ever

Computerized programs are scoring personality traits based on your activity on social media. So, stay engaged in productive ways with relevant online content – especially on LinkedIn, where your search ranking is affected by your engagement. Instagram is a good place to create a portfolio whilst Twitter is a good place to connect with influencers like journalists.

Storytelling

1. Online portfolios and personal websites are making a comeback

Consider creating a website and online portfolio, which provide flexibility that a site like LinkedIn probably never will.

2. Hard-copy portfolios will make you stand out and provide great interview material

Give your potential employer certificates, recommendations/testimonials, your most up-to-date resume, success stories, case studies, photos of projects, and other items that demonstrate your value, qualifications, and achievements. Not everyone does this, so you’ll give yourself a leg up on other candidates.

3. Communicate your story succinctly in your written documents

Attention spans aren’t getting any longer! So, convey a clear message. And remember, you need to engage humans while also keeping keywords in mind for the ATS systems.

4. There’s a move away from the “elevator pitch

People want to hear stories and to build relationships. Effective in-person networking is about more than a quick pitch.

5. Be ready with stories for your interviews

Have an “arsenal” ready so you can pull the right one out of your hat.

6. “Grit” is prized

Grit and resilience are being valued more and more, so demonstrate yours!

7. Executive bios are subbing in for resumes

This is becoming more usual for executives who are conducting a job search while employed. Executives can get new positions without a traditional resume, though resumes are still often requested. Feel out what will serve your executive best.

To find out more trends, such as how age is being treated in the job market, and the state of the gig economy, see the Career Thought Leaders white paper, the source of much of the information in this article, at https://www.careerthoughtleaders.com/resources/Documents/Papers and Journals/CTL White Paper 2018.pdf

 

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About Author

Brenda Bernstein, Owner of The Essay Expert LLC, is the author of the #1 Amazon best-seller, How to Write a KILLER LinkedIn Profile. A sought-after speaker and award-winning resume writer, Brenda is a dedicated student of leadership and a trained life coach. Holding a B.A. in English from Yale and a J.D. from NYU Law School, she has been partnering with executives, job seekers and college applicants for over 15 years to make them look great on paper. Brenda practiced law for ten years in New York City and spent a year as a J.D. Career Advisor with the University of Wisconsin Law School’s Office of Career Services, and she continues to work part-time as a Senior Law School Admissions Consultant for Kaplan Test Prep and Admissions. Contact The Essay Expert at [email protected] or +1 (608) 4670067. www.TheEssayExpert.com.

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