Author Jo Ferreday and Karen Edwards

Jo Ferreday has worked in the hospitality and events industry for over 17 years. She is the Founder and Managing Director of Sheer Edge, an award-winning multi-service agency, providing venue finding, event support, and a corporate hospitality booking service. The business is also a CPD Accredited provider for Event Management Training courses both online and offline. Karen Edwards is a senior event professional with extensive experience encompassing every aspect of event planning and delivery. Having worked in the events industry for over 15 years from major event venues, to owning events and now providing event management services to end clients, Karen has the hands-on expertise of how to plan and deliver standout customer experiences.