Eth Lloyd

An International Speaker and World Authority on the Administrative Profession, Eth worked for 30 years as a Personal Assistant. For the past 12 years she has run her own professional development consultancy, Enderby Associates Ltd, specifically for Administrative Professionals. A former National President of the Association of Administrative Professionals New Zealand Inc (AAPNZ), she instigated their Certification programme. In 2013/14 she spent a year volunteering in Samoa with Volunteer Services Abroad (VSA), as an Administration Services Advisor. Eth is currently Chairman of the World Administrators Summit Advisory Council. Her passion for the administrative profession and their value in the workplace is shown by her commitment to encouraging them to value themselves and their roles.  Eth is the author of The Executive Secretary Guide to Conference and Event Management, available now on Amazon. Eth will be speaking at Executive Secretary LIVE in  Washington DC in November 2017. For more details please visit

Alison McKessar has been a member of the Association of Administrative Profressionals New Zealand Inc. for over 10 years and is the current National President. She has a NZ Diploma in Business, has held AAPNZ Certification since 2008 and achieved the professional designation of AAPNZ Fellow this year. She has several years’ experience in the administration field including PA roles at PricewaterhouseCoopers and the Reserve Bank of New Zealand. Alison has been the Training & Education Coordinator for the Australian and New Zealand College of Anaesthetists for almost five years and is responsible for running exams in New Zealand as well as supporting a number of committees.

Eth’s Sessions:

An Introduction to World Summit – an interview with AAPNZ President, Alison McKessar.

The World Administrators’ Summit is a 2-day working session, not a conference. It is the Administrative Profession’s G8.

This is your event and your chance to participate in shaping your profession for the future and throughout the world. We need your input for discussion topics and then your views through surveys and online engagement for that discussion to take place meaningfully.

WAS takes place every three years and has done since 1991. The next one is 24/25 October 2018 in Frankfurt Germany and will be hosted by IMA – International Management Assistants.

Want to find out more about how you can get involved? This is the session to watch.

For more details visit

Let’s Talk about Breast Cancer – a conversation with Lucy Brazier & Debbi Shaffer.

Eth Lloyd and Debbi Shaffer, both breast cancer survivors, discuss with Lucy Brazier how breast cancer has impacted their lives. This honest dialogue touches on their personal experiences and focuses on helping you understand the challenges of breast cancer and ways you can help family or friends facing similar diagnosis.

Download Eth’s E-book

Eth mentions the articles she had written for Executive Secretary Magazine several times during this interview. We decided it would be helpful to take all the articles and put them in one place so that they could be easily shared. The result is this e-book. We hope you find it useful.

Book Eth’s sessions (as well as over 50 others) for just $49 at and help us to support Vickie Sokol Evans.