Lucy Brazier’s The Modern Day Assistant as a Strategic Business Partner

The Modern Day Assistant as a Strategic Business Partner Training Course with Lucy Brazier

The role of Executive Support has changed forever! Are you ready to embrace that change and fulfill your potential? AVAILABLE IN HOUSE AND ONLINE! Anywhere in the world!

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Learn, Network & Thrive in your Administrative Career! 

The role of the Assistant has changed beyond recognition. The press is full of stories about how the role is disappearing and we know that many of the task-based parts of the job are either being outsourced or taken over by artificial intelligence.

So where does that leave you?

There has never been a more confusing time to be an Assistant because the responsibilities have developed so fast. And you have never needed to prove your value to business and what you contribute to the bottom line so categorically.

In 2014, the American Society of Administrative Professionals proved beyond doubt that Assistants are the new middle management. In order to take advantage of the new breed of Assistant, both companies and the Assistants themselves need to understand that the role has been reinvented. 

In this Masterclass, Lucy Brazier looks at the role past, present and future to explain why it has developed how it has. She explores the opportunities that this creates for you to become a true Business Partner to your Executive including developing the partnership, establishing the ground rules, communication, adapting to style & maintaining a great partnership.

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Why should you attend this course?
This course will train you in the new skill sets necessary to ensure businesses are getting the best from their support.

  • This course is transformative for both the Assistant and the Executive.
  • The economic implications of investing in training to maximise your contribution as an Assistant cannot be underestimated.
  • After years of cutting back, smart companies can boost their productivity by arming their executives with a highly skilled assistant; an asset which drops directly to a company's bottom line.
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 Become a stronger, more effective and influential Assistant

  • Understand the role and how you can add value to your Executive and your business
  • Enhance your communication skills, understand body language & explore emotional intelligence
  • Learn how to build a powerful business partnership
  • Increase your productivity 
  • Master the art of managing more than one Executive
  • How do you become strategic?
  • Explore processes for problem-solving, decision-making & project management
  • Learn to deal with multitasking, stress and overwhelm
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An invitation to meet in a city near you!
Lucy Brazier is traveling with the Modern Day Assistant Training Course! 


“Every PA/EA should go on this course! So many insightful hints, tips and ideas as well as some great stories and first-hand experience shared by Lucy. It’s also a great opportunity to network and share best practice with others in the profession. Not to be missed!”

Joanne Conroy, EA to Head of First Direct, HSBC, February 2019

“An extremely informative 2 days spent investing and uplifting my skills to benefit my executive and the company. By understanding what it means to partner with my executive, learning and implementing time-saving tactics and processes, will ultimately save us all time and money and by making me more efficient, ensures my executive is more effective. Highly recommend this exceptional course.”

Catherine Dernulc, EA to CPO, Lego, February 2019

“This is a great course if you feel you are getting nowhere with a hard to manage executive, it helps understand the different personalities and how we can all help our executives perform better and therefore become invaluable to them.”

Bev Austin, Executive Assistant, CIFAS, February 2019

“I was excited about how much I learned, not just in technology, but in other areas of the career as well. Plus it was very empowering and I feel more energized by my career than ever. I can’t wait to teach other admins in my office some of the things I learned, hopefully empowering them as well.”

Kayla Hutchens, Executive Assistant, Jacobs, November 2018

For more information and booking enquiries please email Colette Walsh [email protected]



Introduction & course objectives
Let us give you the inside track - the most successful businesses understand how to use their Assistants as strategic business partners.  The days of Assistants typing, answering phones and doing gentle diary management are long gone. These days they are more likely to be found knee deep in project management, strategic research, reports & financial forecasts. 

Increasingly, Executives are freeing up their time by utilising their Assistants to fill the gaps where their weaknesses lie - allowing them time and space to get on with the things they are best at. Just think of the implications this has for increasing bottom line performance. 

The Modern Day Assistant as a strategic Business Partner:
Why has the Assistant role changed and how?

The role past, present and future to explain why it has developed how it has. Lucy explores the opportunities that this creates for you to become a true Business Partner to your Executive including developing the partnership, setting the ground rules, communication, adapting to style & maintaining a great partnership.

Strategically managing relationships & the expectations of your stakeholders:
Executive and Administrative Assistants hold a unique position within their companies which allows them to participate in true cross-company collaboration in a way that almost no other job role does. So why do most administrative professionals continue to operate in silos when collaboration is so good for business? Could it be that this is because we are confused between collaboration and teamwork? The two are not only very different skill sets but are not in any way interchangeable.

Managing more than one Executive:
In the new role, most Assistants are managing at least two people. It challenging enough to work well with ONE Executive, but if you're working for two - or MORE - the challenge is stressful at best. Are you dealing with two or more workloads, managing multiple communications and schedules, multiple projects and more?

This session will explore practical tips for productivity and time management that will ensure that you can prioritise, juggle and support your numerous Executives effectively and without stress.

Communication - the Assistant's key to advancement:
Communication is key and essential to any role, especially within the role of an assistant. It is crucial that you have strong communication with your manager, to help build a stronger and more reliable working relationship.

With the skills from this session, you will be able to go back to your office and communicate more effectively not just with your manager, but other work colleagues as well. In time, you will see how it will help you to save time and build self-confidence within your role.

We will explore how success as an assistant begins with an understanding of yourself. During the session, we will look at, the Belbin Psychometric testing exercise to explore strengths, weaknesses and where you fit into your team, Johari Window -- opportunities from self-awareness, your beliefs, values and behaviours, your Inner Voice, how body language can make a difference and how important communication is.

We will cover:

  • Body Language & Voice
  • Listening Skills
  • Assistants as Connectors
  • Productive Office Relationships
  • Problem Solving
  • Emotional Intelligence
  • Different workstyles - flexible communication for different personality types
  • Taking control without taking over
  • Ongoing communication with your Executive

Building a Powerful Business Partnership with your Executive:
The relationship between an Assistant and their Executives is absolutely crucial to a company’s success but with the average age that most Managers get training sitting at 42, many Executives have never had training in how to manage their Assistants. It therefore falls to the Assistant to train their Executives how to use their skills to best advantage themselves and the company.

In this session we will explore:

  • Why influential leadership skills are crucial to the role of an Assistant
  • Strategically managing your Executive(s) and Key Stakeholders
  • Developing the business partnership with your Executive
  • Proactive vs Reactive Support
  • Making the transition from support to strategic business partner.


Introduction and review
Day two is the practical day of the course. Having spent day one looking at a change in mindset and positioning the Assistant as a strategic business partner, day two looks at the practical productivity, decision making and project management skills you will need to do this.

So you think you’re strategic - what does that mean?
Much has been made in recent times of the emergence of the Assistant as a Strategic Business Partner. The term is THE buzz word in the industry. But how do you become strategic? What does it mean? How to you change your day to day role to become the Assistant that your Executive needs in order to deliver at the highest levels.

In this keynote session, Lucy Brazier will look at why Businesses still need Assistants but why the landscape has changed, how to develop your business acumen to best support your executive and what skills are required to be a true Strategic Business Partner to your Executive.

  • Why Businesses still need Assistants
  • How to Develop your Business Acumen
  • Business Ethics

The Assistant's role is to ensure that their Executive(s) are as effective as they can possibly be. In order to do this, their own productivity and systems must be operating at the highest levels of efficiently.

In this session we will look at systems and procedures including:

  • setting boundaries
  • email
  • diary management
  • the myth of multitasking
  • managing more than one executive
  • procrastination 
  • time management.

Decision Making & Problem solving 
Practical Session

With the changes to the role, many assistants are taking on more supervisory roles: Executives can help empower their assistants by making it clear that the assistant has real authority. The message the executive should convey is, “I trust this person to represent me and make decisions.”

This session will visit some classic decision making and problem solving processes to ensure the Assistant has confidence to look at all the options and weigh up the alternatives.

Introduction to Project Management
Practical Session

Project Management seems to be overtaking the Executive Assistant’s world these day. Whether or not your company calls it “Project Management” and deliberately applies its terminology and principles doesn’t matter; the reality is that Project Management is now part of every Assistant’s working life.

We'll look at:

  • The difference between routine work and a project 
  • Managing stakeholders and their expectations
  • Understanding how to prepare for and plan a project 
  • Understanding how to monitor a project 
  • Understanding the purpose and ways of evaluating a project 

We will then organise an event from start to finish using the techniques we have used to determine ROI and manage the project from a budget.

Stress - Getting Out of Overwhelm
And finally, we will talk about how you achieve all of this without blowing a fuse. 

  • Why is managing your stress important?
  • What are the signs?
  • Work:Life Balance
  • How to avoid burnout

Food & Beverage throughout the day:
There will be the following available on both days:

  • Coffee/tea and pastries on arrival
  • Mid-morning break with coffee/tea and snacks
  • Lunch
  • Mid-afternoon break with coffee/tea and snacks

Please alert us of your dietary requirements in advance so we can make sure everything is ready for you on the day!


We asked Lucy to work with us on the development programme of our support team. As part of the selection we met with a number of specialists and Lucy stood out as she fundamentally got what we were trying to achieve and her enthusiasm was infectious - both for us and the support team alike. Lucy was able to bring a wealth of expertise which enhanced our thinking as well and enabling her to bring healthy challenge. The team found her inspirational and I would recommend anyone looking to develop their support team to speak to her.  ~ Rachael Bennett, Senior HR Business Partner, Grant Thornton UK LLP

I had the pleasure of attending the Admin Pro Forum in Orlando, Florida in 2017 where Lucy was a Keynote Speaker. My colleague and I gained so much informative content from her that we invited her to come speak to our group in Pennsylvania this year to talk about The Modern Day Assistant as a Strategic Business Partner! Lucy has wonderful insight into the world of the Executive Administrative Assistant and I've never seen such passion and knowledge about our profession.  ~ Annette Newcombe, Executive Administrative Assistant Network, Hershey

It is always a privilege to be invited to offer a recommendation for someone you truly admire. That is my opening statement for Lucy Brazier, who is an outstanding global leader for the world of Executive Assisting. Lucy broadcasts reliable character and credibility, while she sustains applause throughout the Assisting community for her educational leadership, and worldwide network. Her unique contribution to the workplace exemplifies a passion for her work, which is universally recognized and increases workplace understanding. ~ Melba Duncan, Visionary International Leader for the Administrative Profession

Further recommendations at

Want more info on the Modern Day Assistant Course? Need the Business Case Letter to present to your Executive? Want the Brochure for any of our Modern Day Courses? Please contact:

Colette Walsh
[email protected]

Want to know more about our in-house options? Interested in having Lucy Brazier deliver training to your team at your office? Please contact:

Christian Russell
[email protected]
+44 (0)1932 560 974 (UK)

Executive Secretary Magazine
Marcham Publishing
+ 44 (0)1932 560 974
VAT Number: 207 7029 22

To find out more about future dates, locations and in-house options, please email Colette Walsh [email protected] now and discover how you can become a Strategic Business Partner to your Executive.