International Speaker, Trainer, Consultant

Andrea Macarie is the former Business Manager to the founding CEO of Telefonica Alpha, Europe’s first moonshot factory created by Telefonica to address some of the world’s biggest and most intractable challenges, by conceiving and delivering radical solutions and breakthrough technology.

Andrea is a broad generalist with a passion for creative problem solving, building high performing teams & setting up agile processes. Andrea holds a BA in Translation and Interpreting, a Postgraduate diploma in Marketing and is a proud facilitator of Oxford Leadership’s Self Managing Leadership programme at the Telefonica corporate university.

Born and raised in Transylvania in a multilingual family, Andrea is fluent in 5 languages; she has lived in the Barcelona metropolitan area since 2005. Andrea writes and talks about a variety of topics she has formal training and/or practical experience in, such as: innovation, digital marketing, agile methodologies, design thinking, corporate culture, change management, and self-leadership.


The Game-Changing Assistant: Being an EA in the digital age Learn to Change, Change to Learn: The path to becoming a Business Partner The Alch{EA}mist: Corporate culture in the digital age Design Thinking: the EA symphony
Andrea Macarie
  • I met Andrea at the last Executive Secretary Live in London last march. She was one of the speakers of this remarkable international conference dedicated to the Assistants and Administrative Professionals. The title of her speech was “Learn to Change, Change to Learn” and I really appreciated both the content – no “trite” at all – and the presentation style: very clear, she came straight to the point remaining passionate in speaking. After having listen her, I had also the pleasure to have a conversation with her: she is helpful and dynamic, also in keeping in touch through social media. As she is so inspiring and motivating, I would recommend her strongly.


    - Daniela Fasano - Executive Manager Assistant to CEO at Robert Bosch S.p.A. (Italy) -

  • I had the opportunity and pleasure to hear Andrea Macarie’s conference in London, last March, during the 6th Executive Secretary LIVE event. Her subject “Lean to change and change to learn” was just aligned on what I truly believe about getting the best of Assistants and of any other member of an organization. She is a very good storyteller and knows what metaphor to use to help getting the core of her message. Technology changes she said, but the value of what you offer should not. I can say that her shared experience and professionalism encouraged me to continue seeing change as an opportunity to offer the best of myself in a proactive posture.


    - Anouk Silvestrini - Management Assistant at Ethos Digital Sàrl (Switzerland) -

  • Delighted by hearing our @andreamacarie guiding us to understand the importance of embracing change and making change a culture. You did it brilliantly, Andrea! –


    - Julia Schmidt, Executive Assistant & Strategic Partner to the CEO and CFO at @Basefarm -

  • Delighted to hear friend and fellow presenter @andreamacarie speaking on learning to change, and changing to learn, here at #ExecSecLIVE in London –

    - Shelagh Donnelly, Founder of -

  • @andreamacarie is an inspiration and any EA should reach out and learn a little something about being CEO of their own lives!! –

    - Charlotte Read -

Booking Information

Booking Andrea Macarie for your event is easy. Here is the information you need to know:


The airport of origin is usually Barcelona, Spain (BCN). The organizer will cover flights, hotels, transfers and meals, in addition to the speaker’s fee.  


Call our office number on +44 1932 560974 with any queries or to book.

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Contact Information

For more information, a quote or to book Andrea Macarie, please use the contact form or the contact information below.

[email protected]

+ 44 (0) 1932 560974