International Speaker, Workshop Facilitator, Author, Storyteller, Time Management Coach

Anel is a former award-winning C-Level Assistant and a qualified results-based coach who is passionate about helping others achieve their goals, manage their time, and increase their confidence. With 15 years’ experience in the corporate world, Anel has been working in the training sphere since 2009 and became a full-time facilitator and small business owner five years ago, as demand for her programmes and services grew.

Anel has worked with audiences as large as 2000 from 24 different countries and this has given her a global view on her subject matter. She has participated in events hosted in Uganda, Botswana, Ghana, Kenya, Zanzibar, Malaysia, Singapore, New Zealand, France, England, Scotland, and the United States. Her travels have exposed her to delegates and clients from all over the world, different accents, backgrounds, cultures and industries.

She has worked with several premium companies across the globe for in-house training interventions and performance coaching namely SAP North America, Stanlib, Exxaro, MTN, Sanlam, Oppenheimer Group, Telkom South Africa, Discovery as well as with various forums and training companies around the world.

Anel has a special passion for female empowerment, technical training for Executive Assistants, and small business development with regards to digital skills and marketing.

Anel will be speaking at Executive Secretary LIVE Wellington, 21 & 22 May, 2021. For further information and to book, visit

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Anel Martin
  • Anel Martin enthusiastically took up the role of master of ceremonies, for a two day launch of the Female Leadership Development programme I am leading, within a large telecommunications company. The delegates were made up of a variety of women from across the business unit, from specialists to executives, chiefs and board members.

    Anel was flexible, calm and adaptable which is what is  necessary during events such as these. She was always professional, in her actions, words and attire.

    Anel took her role earnestly and was absolutely fantastic. She spoke very clearly, had a sense of authority and command, the delegates were eager to hear from her. The audience could easily relate to her, her anecdotes and her humour. It was demonstrated that she had experience in this field, as she was easily able to manage last minute changes in agenda and the dreaded afternoon slump generally experienced by delegates after lunch, with a quick game, joke or activity.

    During the event, we experienced a power outage which required a very large delay in proceedings. Anel took this in her stride, quickly made sure to communicate with the delegates and assist in identifying a way in which to juggle a full schedule, moving some agenda items around without losing the flow of the event. Having a calm and clear headed coordinator assisted in ensuring the delay was handled as quickly and efficiently as possible.

    In summary, Anel is a knowledgeable and experienced speaker and would add value to events hosted in the future. It was an absolute pleasure working with her on such an important event.

    - Samantha Cammarata - Human Resources, Telkom SA -

  • Anel Martin provided the keynote for our annual Administrative Professionals Day training and development event. As a former personal assistant, we were so excited to be hearing her first hand perspective on the important challenges facing our industry, including information on how to navigate the latest tech and IT trends and tools needed to embrace rapid change. Her approach to tackling these important topics came with good humor along with great information on addressing the major factors of our industry trends. She focused on how to succeed in the new digital economy and skills for surviving beyond the rise of AI. Anel added value to our group event and I would highly recommend her for your administrative event.

    - SAP North America Admin Group -

  • Anel Martin was the keynote speaker at the 2017 Exxaro Office Professionals’ Seminar and she was outstanding.  She used the topic we gave her and with her background knowledge as an Assistant, she gave practical advice that was well-researched and delivered with flair.  Her presentations are not boring bullet-form presentations and you cannot wait to see what happens on the next slide.  Anél is a vibrant, interesting speaker with a wealth of knowledge.  I can highly recommend her for any speaking engagement.

    - Esmé van der Merwe - Executive Assistant to the CEO Exxaro -

  • Anel captivates from her first words with her charmingly warm South African accent. Then she delivers the goods in spades. Anel’s presentations are content-rich, very funny, and ring with the truth that comes from been there/done that experience.

    - Bonnie Low-Kramen - Author of “Be the Ultimate Assistant” and International Speaker -

Booking Information

Booking Anel Martin for your event is easy. Here is the information you need to know:


Anel Martin is based in Dubai and travels on a South African passport.  Please allow time to obtain visa for your country, where necessary.  Anel has a 10 year US visa.


Call our office number on +44 1932 560974 with any queries or to book.

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Contact Information

For more information, a quote or to book Anel Martin, please use the contact form or the contact information below.

[email protected]

+ 44 (0) 1932 560974